As a retail seller of designer sunglasses at discounted prices, you rely on wholesale distributors to keep you fully stocked with products. But how do you know you are working with the right wholesale and bulk sunglasses distributors? How can you know if there are better distributors out there?
These are not just random questions tossed out for general discussion. The answers can have an impact on your bottom line as a retailer. If you are not getting your bulk sunglasses from distributors who fit the way you do business, you're only making things harder on yourself.
Do Some Independent Research
One of the first things we would recommend is doing some independent research on any distributor you are considering buying wholesale sunglasses from. There are plenty of business intelligence websites that offer at least basic information on most companies.
A little independent research could tell you how long a distributor has been in business. You might be able to learn who owns the company, who its principal officers are, and even some limited financial information. Here is the point: you are better off with wholesale distributors demonstrating a history of successful business.
Take a Good Look at Inventory
You rely on your distributors to provide an ample supply of men's and women's wholesale sunglasses. If the supply isn't there, you need to go elsewhere. What does this suggest? It suggests taking a good look at inventory before you hook up with a new distributor. Make sure the distributor carries what you want.
You can easily browse our inventory at any time. Olympic Eyewear offers dozens of brands covering hundreds of different models, styles, colors, etc. Our inventory constantly evolves to account for new products and changing seasons, so be sure to come back and check frequently.
Look Into Shipping Policies and Pricing
A big thing for eyewear retailers is shipping. So we suggest looking into shipping policies and pricing as you search for new wholesale distributors. First and foremost are distributors’ shipping policies. How quickly do they ship and with whom? Do they only ship to retailers or do they also offer dropshipping?
In terms of pricing, you will be rolling what you pay for shipping into your retail price. The concern here should be obvious. If a distributor's shipping prices are too high, they will negatively affect your margin. Either that or you will need to increase your own prices, which could ultimately drive away customers. The bottom line is that you need affordable shipping.
Look Into Contact Options
Any company you choose to supply women's and men's wholesale sunglasses ultimately becomes a business partner of sorts. You need to be able to contact your partners at any time and for any reason. So the next suggestion is to look into contact options. Can you contact a particular distributor by phone, email, and other means? If contact options are limited, you may struggle to get in touch in the midst of a problem.
Hand-in-hand with contact options is customer service. When you do make contact to inquire about setting up an account, pay close attention to the customer service you experience. If you have a poor experience right from the start, you might be looking at a distributor you really don't want to do business with.
Here at Olympic Eyewear, we understand just how much our customers rely on us for wholesale sunglasses at bulk prices. They are counting on us to do our job so that they can do theirs. If you are looking for a new wholesale distributor for designer sunglasses, we would be honored to work with you.