Wholesale Sunglasses Blog

During the time we have been running our wholesale sunglasses blog, we have published a number of posts discussing prices. We have highlighted the fact that you can purchase bulk sunglasses from us at low wholesale prices, allowing you to offer your own competitive prices at retail. So many years later, better pricing is still your main selling point. Better pricing is our main selling point, to...

The holiday season is behind us, and we are off to the new year. Here's hoping your holiday season was a profitable one. As a wholesale provider of bulk sunglasses, we know that not every retailer met sales expectations. If you are one of them, we encourage you to stay the course. People will always need sunglasses. It is just a matter of reaching them with your message. Wholesale sunglasses hav...

Here at Olympic Eyewear, one of the marketing angles we rely on is being a nationwide provider of bulk sunglasses for men, women, and children. We sometimes base our marketing on the understanding that retail consumers often own multiple pairs of sunglasses. We encourage retailers to capitalize on that mindset.  Our role as a sunglasses wholesaler is to understand the needs of our customers. We...

Another holiday season has come and gone. It is January, and you are left with some excess holiday stock still on your shelves. What do you do now? You have options. We will discuss some of them in this post. As you read, bear in mind that retailers and wholesalers of all sorts go through this every year. Excess stock is not exclusive to sunglasses. Wherever there is retail, there tends to be st...

Consumers look at sunglasses as a tool for protecting their eyes against direct sunlight and UV rays. People in our business see them as a product to be sold. That's not a bad thing. The business of selling sunglasses simultaneously meets a consumer's need and puts food on the table of the business owner. It all boils down to revenue, profit, and margin. Do you understand the three terms and how...

Selling designer sunglasses at retail is a business. Right? So, if you're purchasing wholesale sunglasses from Olympic Eyewear with plans to sell them online or in a kiosk, you're running a small business. Do you have a business plan? More importantly, is a business plan even necessary? A business plan is a tool that helps business owners organize their thoughts, strategies, and resources. Truthfu...

Because we deal in wholesale sunglasses, returns and exchanges aren't such a big deal for us. The same can't be said for retailers. As a general rule, retailers deal with returns and exchanges far more frequently. Doing so can be tricky. Retail returns and exchanges are always dicey because companies have to walk the fine line between keeping customers happy and maintaining a healthy bottom line...

It's easy in our business to just assume most people know what polarized sunglasses are. But then we see a story, like one that came out of Florida in January 2024, demonstrating that a lot of people really don't know. The story involves a fisherman who spotted an alligator lurking on the bottom of a local canal. The gator could not be seen with the naked eye. But throwing on a pair of polarized s...

As this post is being written, the northern hemisphere is locked firmly in autumn's grip. The days are getting shorter and the temperature's cooler. Now is the time to make sure you have a good inventory of sunglasses for the winter sales season. To help get you set up, we have done some looking around to gauge the latest trends. Some of what we are seeing is expected. But there are a few trends y...

Over the years, we have published a number of posts promoting the idea of blogging as a way to reach an audience more effectively. As a sunglasses wholesaler, we make extensive use of our blog. Blogging can be equally effective for retail sellers. But there is a caveat: you cannot let your blog go stale. Blogging is as much an art form as an SEO practice. It requires choosing topics that interes...