Some of what we are seeing is expected. But there are a few trends you might consider surprising. So let us go through them. By the time you are done reading, you might be ready to place your next order for men's and women's wholesale sunglasses.

1. Anything Black

Black has always been a mainstay color for sunglasses. But in recent years, consumers have branched out into a variety of brighter colors. If Paris Fashion Week (PFW) for Fall/Winter 2024/2025 was any indication, all-black could be making an impressive comeback this winter.

Several models were spotted wearing all-black sunglasses (black frames and black lenses) during the week's shows. It appeared as though the elegant look was in thanks to a preference for subtle accents rather than their boulder counterparts.

You won't have any trouble finding all-black sunglasses here at Olympic Eyewear. Our inventory of wholesale sunglasses includes a lengthy list of all-black models in a variety of styles.

2. Butterfly Frames

Butterfly sunglasses offer a look similar to cat eyes without being as obtrusive. People seem to appreciate the butterfly shape for its angularity and geometry. The butterfly form is elegant, understated, and can be pulled off in a number of different colors.

One of our new arrivals for October 2024 is the Giselle Butterfly for women (GSL22528). It comes in a variety of frame and lens colors. They are available in bulk, at wholesale prices of course.

3. Square Frames

We have seen a lot of interest in square sunglasses heading into the winter. Flat top squared frames are looking promising, as are rimless squares. Square sunglasses offer a flatter, more concentric look that seems perfectly suited to bulkier winter outerwear.

Shield Sunglasses

What we now call shield sunglasses used to be known as wraparounds. They are always hot during the winter because they are ideal for winter sports. The shield design boasts larger lenses that offer protection on the side of the face as well as the front. They provide maximum shielding against the sun.

If a good portion of your customer base consists of people who ski and snowboard, it would be a wise idea to have a good selection of shield sunglasses in your winter inventory. You might want to order now to make sure you have enough stock to handle Christmas shopping.

Thick Temples

One last thing to consider is that your customers might prefer sunglasses with thick temples. Regardless of frame shape and style, thick temples add definition. They create extra bulk that can make some models feel better on the face. We have seen quite a few references to thick temples in recent months. Keep them on your radar.

Be Sure to Order in Advance

As you pay attention to the trends for winter 2024-2025, keep in mind that the industry is already looking forward to spring trends for next year. It is a wise idea to be sure to order in advance of each pending season so that you have enough inventory to support your customers.

As always, Olympic Eyewear is committed to being your source for wholesale sunglasses for men, women, and children. We have the styles and colors, along with competitive wholesale pricing, to keep your inventory fully stocked.

Blogging is as much an art form as an SEO practice. It requires choosing topics that interest people. It is about grabbing their attention, engaging with them, and convincing them – with your content – to come back and read the next post you publish. That is why stale blogs don't work. If yours has gone stale, it is time to spice it up.

Here are a few tips and tricks for doing so:

1. Blog About Trends

Whether it's wholesale sunglasses or designer sunglasses sold at retail, you can only talk about UV protection so many times before readers get tired of it. You can only write so many posts about aviators and wayfarers. But you can continually write new posts about trends in sunglasses.

One of the big benefits of being in our business is that it is subject to at least four different seasons annually. You might be open to more than four depending on who you follow. Here is the point: every season has its trends. So just by following the trends and blogging about them, you can come up with fresh content on a regular basis.

2. Reference Pop Culture

Another good way to spice up a blog about sunglasses is to reference pop culture. For example, you can write a post detailing different styles of sunglasses found in Tom Cruise movies. Spoiler alert: there is more than one.

Some years back, a number of retailers posted about some of the goofy frames athletes were wearing at the Olympics. Olympic-themed sunglasses come out of the woodwork every couple of years. They provide plenty of material for interesting and engaging blog posts.

3. Answer a Question

Google recommends creating relevant content by answering a question your customers might have. That is exactly what we are doing with this post. As a wholesaler of designer sunglasses, our customers are primarily retailers like you. And retailers want to know how they can make their blogs more interesting.

Coming up with questions to answer is as simple as listening to your customers. What do they want to know? What are the questions you hear from them most often? A single post dedicated to each question invites customers to keep coming back to your site time and again.

4. Introduced New Products

New products give you a built-in excuse to write a brand-new post. Whenever you have new products on offer, don't simply put them on the display rack with no fanfare. Write about them. Better yet, write about them and post some photographs alongside the text.

Blogging about new designer sunglasses gives your readers a reason to be interested. It motivates them to be curious. Best of all, it tells those customers who might be looking for something new that you have products worth looking at.

A stale blog is one that continually recycles the same topics over and over again. Revisiting topics every now and again isn't necessarily bad, but you need fresh content to engage and motivate. You need to spice up a stale blog so that customers have a reason to come back and read.

Do not be afraid to add a little spice to your sunglasses blog. Give your customers something to think about. Give them something that grabs their attention.

If you are not making a concerted effort to do so, it's time to rethink your online strategies. Mobile shopping is alive and well. It is expected to eclipse $700 billion in total sales by next year. In addition, Google has gone on the record as saying it gives preference to mobile-friendly websites. The search engine giant even launched a mobile-first search platform a few years ago and is now its default search platform.

Fast and Responsive

Given how prevalent mobile shopping is these days, the first step in selling more sunglasses to mobile shoppers is to make your site mobile friendly. That means making it fast and responsive. Think about our site. In your search for wholesale sunglasses for men, women, and children, you have probably found that our site performs equally well on both computers and mobile devices.

A fast-loading website is one that customers will be happy to visit. On the other hand, visitors will leave a site that takes too long to load. If the pages on your site – particularly the homepage – take more than 2-3 seconds to load, you're probably losing traffic to faster sites.

As far as responsiveness goes, your site should work flawlessly and look aesthetically pleasing on all devices – regardless of screen size. A responsive site offers an equally enjoyable experience on both mobile devices and computers.

Think in Terms of Questions

Page speed and responsiveness are two of the technical aspects of appealing to mobile shoppers. But if you want to sell more of the wholesale sunglasses you purchase from us, your site also needs to do well on all the major search engines. Here's where things get a little different with mobile devices.

When you search for something with your mobile phone, are you more likely to ask a question instead of typing in keywords using a virtual keyboard? In the SEO industry, the practice is known formally as voice search. It is big.

More than half of all adults report using their phone's voice search function on a daily basis. Furthermore, shopping initiated by voice searches is expected to top $40 billion this year. How do you take advantage of voice search? By thinking in terms of questions.

When you are trying to identify keywords for new products, blog posts, and even PPC ads, think about the questions customers might ask when searching for sunglasses. Use those questions as a guidepost to come up with your keywords.

Think Long Tail, Too

Hand-in-hand with thinking in terms of questions is thinking about long-tail keywords. Rather than single words, long-tail words are phrases or even complete sentences. A classic example is 'sunglasses near me'. The entire phrase is a long-tail keyword.

Long-tail keywords work better with mobile searches because they give search engines more actual words to work with. More words make it easier to return the most relevant result when a consumer asks a question.

As a wholesaler of high-quality designer sunglasses, we can tell you that optimizing your site for mobile shoppers is a good idea. We sell exclusively online, so we need to go out of our way to make sure we reach our audience wherever they might be. That is likely on their phones.

Should any of your customers ever ask about half-framed sunglasses, you want to be ready with the right answers. We can get you started with a basic introduction into what has become a hot style in the eyewear world. Half-framed sunglasses are in demand right now.

Let's Start With the Basics

Half-framed sunglasses are known by a couple of other names: semi-rimless and half-rim. All three names point to the same design. It is a design that supports the lenses with a partial frame on top. The bottom of the lenses is left exposed. This creates a distinctive look and style that also adds a bit of function.

As you might expect, manufacturers rely on a variety of materials for their designs. Metal is often chosen for the top rim and temples when durability is a priority. But acetate works equally well, especially for the top rim. A big advantage of acetate is the variety of colors it offers.

Designers hoping to provide a good combination of strength, durability, and good looks might even choose titanium. But titanium inevitably adds to the cost.

Moving on to the Lenses

The lenses are typical polycarbonate or CR-39. The latter is an excellent choice because it is shatterproof and scratch resistant. Polycarbonate isn't a bad choice, either. It offers exceptionally good impact resistance and UV protection.

The tricky thing with half-framed sunglasses is making sure lenses are secured within the frame. When necessary, lenses can be supported along the bottom using a thin wire or nylon thread. Underside support is usually designed to disappear into the lens. You don't want consumers to notice it, otherwise you lose the effect of the half-framed aesthetic.

Why Consumers Appreciate Them

Half-framed sunglasses are not for everybody. But there is a certain segment of the buying public that prefers them over any other style. We sell a lot of them in bulk, so they must be sunglasses that people want.

Our own research suggests several reasons for their popularity:

• Minimalist Aesthetic – Half-framed sunglasses can be designed to appeal to the minimalist mindset. For someone into that aesthetic, they are less obtrusive compared to full-framed sunglasses.
• Improved View – Eliminating the lower rim improves the consumer's view by increasing their field of vision. In a culture where smartphones are so ubiquitous, half-framed sunglasses make reading screens easier.
• Flattering Look – Half-framed sunglasses are considered flattering for multiple faces. Regardless of face shape, they can add definition to a person's features.
• Every Occasion – The half-framed style is deemed suitable for nearly every occasion. It works equally in both casual and formal settings. Half frames are especially interesting where modern styling and sports design come together.

All these things combined make half-framed sunglasses fashion forward. They are considered trendy and sophisticated. They thought of as cutting edge because they cross the boundaries of traditional eyewear design. If your customers are looking for something new, it's a safe bet they will at least find half-framed sunglasses intriguing.

You'll find half-framed models in our inventory of wholesale sunglasses. Take a look around before you place your next order. While you're shopping, remember that bulk sunglasses at wholesale prices are what Olympic Eyewear does best. We have everything you need to run your retail business – at least in terms of designer sunglasses.

If you do business in an environment subject to harsh winter temperatures and precipitation, be a hero to your customers. How? By offering them helpful tips for taking care of their shades once the cold weather hits. You don't even have to look them up. We put together a complete list for you.

1. Temperature Protection (While Wearing)

Whether you're talking bulk designer sunglasses from Olympic Eyewear, or a generic pair purchased at the convenience store, the big enemy during the winter months is cold. Frames can get brittle when temperatures fall well below zero. So even while being worn, a pair of sunglasses can be more fragile when it's extremely cold. What is the solution? There are actually two tips:

• Shield Them – It's a wise idea to shield sunglasses using a scarf or a hat. If at all possible, users should keep everything covered except the actual lenses themselves. The heat trapped under the scarf or hat will help as well.
• Keep Them on the Face – During cold weather, it's best to keep sunglasses on the face while outdoors. They shouldn't be propped on the head or worn around the neck. Keeping sunglasses on the face helps maintain a more consistent temperature. Doing so also reduces fogging.

The remainder of the tips in this post are less about wearing and more about caring for one's sunnies. They relate to storage, cleaning and maintenance, etc.

2. Store Them Properly

Proper storage is key to caring for sunglasses year-round. During the winter, using a protective case is always a good idea. A hardshell case is better, but even a soft case works. A case will absorb any shock, reducing the risk of damage to brittle plastic.

When not in use, store sunglasses in a warm, dry place. Winter is not the time to leave sunglasses in the car. It is not a good time to stash him in the glovebox, the center console, or the overhead compartment. Take them inside.

3. Clean Regularly

Cleaning one's sunglasses is even more important during the winter. We recommend a quick cleaning before stepping outside. Consumers should be sure to completely dry the sunglasses before leaving the house. The idea is to remove any moisture that could freeze and cause damage to the frames.

When cleaning, it is important to rinse the sunglasses first. That way, any salt residue will be rinsed away before drying the lenses. The last thing a person wants is a scratch left behind by dry salt inadvertently rubbed into the lenses.

4. Adapt To Activities

Finally, consumers should adapt the way they wear sunglasses to the activities they engage in. Skiers and snowboarders can do themselves and their sunglasses a favor by wearing goggles that fit over their shades. A sports band capable of keeping one's sunglasses securely on the face is also a pretty smart idea.

All these tips could help your customers take better care of their shades during the winter months. While you think them over, remember that Olympic Eyewear is your source for high quality, wholesale sunglasses from men, women, and children. We have styles and designs to fit every taste and budget.

Our business is wholesale sunglasses. We carry over a dozen brands covering every popular style and color. We have products for men, women, and children, as well as athletes, the fashion conscious, and people who just want good sunglasses without spending a ton of money. In essence, we have something for everyone.

So what's the secret to our success? It is actually no secret at all. We simply follow the same tried-and-true business strategies successful companies have been practicing for generations.

1. Give Them What They Want

The very first principle is to give your customers what they want. We know that ours want budget friendly, designer sunglasses at wholesale prices. But our customers also want the styles and brands they know they can sell at retail. That's what we give them.

Given that there is so much leeway in wholesale sunglasses, we need to be choosy about what we offer. So market research is a big part of what we do. We keep an eye on market trends to ensure that our stock matches what retail customers want.

2. Offer a Fair Price

Next up is offering a fair price. While there may be those people who don't have to worry about spending money and are willing to pay whatever a price tag says, most of us live within our means. Many of us have budgets we need to stick to. You can help your customers do just that by being fair with your pricing.

You deserve a healthy margin to keep your business going. But always remember that when consumers are faced with two comparable products, they almost always go with the less expensive one. So earn your margin but keep your prices reasonable.

3. Offer a Great Customer Experience

It turns out that customers are not against paying a slightly higher price if the customer experience his exceptional. Take good care of your customers and they will take care of you. That's the bottom line.

What that actually looks like depends on how you sell sunglasses. If you sell exclusively online, backup your sales with a reasonable return policy, quick answers to questions, and a willingness to jump in and make things right when something goes wrong.

If brick-and-mortar sales are your thing, great customer service also means taking good care of your customers while they are in your store. Smile and be conversational. Engage with them as human beings rather than just customers. And of course, answer their questions and be prepared to give advice.

4. Always Be Honest

Finally, always be honest with your customers. Do not stretch your marketing to the very limits. Don't overhype your products or outright lie about them. And do not ever make a promise you don't intend to keep. Consumers appreciate honesty and integrity. They reward it with their business.

The secrets to selling lots of wholesale sunglasses are the same secrets that will help you succeed as a retailer. The bottom line is to treat your customers like royalty. Do that and you will build a loyal following of customers who return every time they purchase.

Aviators are so named because they were originally designed for pilots who struggled to see clearly due to sun glare. Several years after being introduced to the U.S. military, aviators were released to the general public. Manufacturers haven't looked back since. Once consumers got their hands on aviators, they sold like hotcakes.

We have a few ideas about why that could be:

1. People Love Nostalgia

As a distributor of wholesale fashion sunglasses, we have noticed that nostalgia plays a role in eyewear trends. People like older things. They like vintage fashion. As much as new and bold styles appeal to consumers, so many of them don't last long. But what was in fashion fifty years ago is still attractive due to the nostalgia factor.

Incidentally, the love for nostalgia in fashion can be seen elsewhere. For instance, the whole steampunk movement combines modern-ish technology with 19th century fashion and industrial machinery.

2. Cultural Relevance

Due to the aviator's classic design, it has been a popular choice in films, television, and other forms of media. That gives the style cultural relevance. To so many people looking for a new pair of shades, cultural relevance means something. They are not ashamed to associate themselves with the cultural references or icons that are important to them.

Military and aviation fans are the prime target of the Top Gun franchise. Guess what kinds of sunglasses the main characters wore? Classic aviators. Fans of the films are likely to consider aviators when they need new sunglasses.

3. Practical Versatility

Some styles of sunglasses are so unique that the fashion conscious need to be careful. Playing golf with a pair of bright pink cat eyes just doesn't work for the fashion conscious. Likewise, a pair of wraparound sports sunglasses are not the type of shades one would wear to a red-carpet premiere. Classic aviators are different.

The aviator shape and style works with just about anything. There are very few practical limitations. Bikers wear aviators with or without helmets. Anglers wear them on the water, golfers wear them on the course, even car enthusiasts have been known to don a pair of aviators before taking a cruise in a favorite roadster.

Aviators are also versatile from a designer's point of view. Mirrored lenses go hand-in-hand with the aviator style. But colored lenses work just as well. Everything from rose to light blue and amber work without upsetting the classic style. Even larger frames are not a problem for the aviator look.

4. Consumer Comfort

Finally, there is a certain portion of the buying public that isn't always about change. In fact, they would rather stick with what they know. Aviators offer a sense of consumer comfort because they have been in style for so long. People know they can't go wrong with them.

We have been in the wholesale sunglasses business for years. We have seen plenty of styles come and go. We've seen an endless number of lens colors, frame shapes, and innovation gimmicks designed to sell more product. But through it all, classic aviators have stood their ground.

Take a look at our selection of aviators before you place your next order. We offer high quality sunglasses at wholesale prices, sunglasses sure to appeal to your retail customers.

Fog doesn't discriminate. It doesn't pick on cheap drugstore sunglasses or prescription eyewear while leaving everything else alone. Fogging up is a problem with designer sunglasses and discount bulk sunglasses alike. So what causes it? Better yet, what can we do about it?

Condensation Is the Culprit

Glasses fogging up is all about condensation. When a warm, moist surface comes in contact with cooler, dryer air, water droplets form. It is really no different than what happens to the mirror when a person showers in the morning. The degree to which it happens is related directly to temperature differences.

The more drastic the difference, the more likely condensation is to occur. So imagine you are on the beach during the heat of the summer. Right off the beach is an air-conditioned cafe selling cold drinks and snacks. Your sunglasses could fog up the minute you step inside. Or it can happen the other way around. You could be inside for a length of time, then step outside and get blinded by the moisture.

Obviously, humidity also plays a role. You need at least some humidity to create condensation. This is why the previous example of stepping out of an air-conditioned car into hot, humid air works. The humidity outside the car is what produces the blinding fog.

What Consumers Can Do About It

All of this begs the question of what consumers can do about sunglasses that fog up. One possible suggestion is to adjust how they are worn. Wearing sunglasses slightly lower on the nose can improve air circulation. This can reduce heat and moisture buildup between the lenses and the face.

In cold weather, wearing a mask or scarf in such a way as to direct your breath downward will keep moist air away from the lenses. Here are some additional tips:

• Anti-Fog Sprays – Some people use anti-fog sprays and wipes. The products contain a harmless chemical that leaves a thin but protective film behind. That film reduces fog by lowering the surface tension of any water that comes into contact with the lenses.
• DIY Solutions – It is possible to enjoy the same effect one would get from a commercial anti-fog product by using things most people have around the house. For instance, rubbing shaving cream into a pair of clean lenses, then wiping with the microfiber cloth, works very well.
• Gradual Temp Changes – Another helpful tip is to make temperature changes more gradual. This doesn't generally help people with prescription eyewear, but it is a good tip for designer sunglasses. For example, throwing a pair of sunglasses in the refrigerator for a minute before stepping out into the cold can eliminate fogging entirely.
• Regular Cleaning – Regular cleaning can help illuminate the dirt and smudges that normally attract moisture. The cleaner the lenses are, the more difficult for moisture to hang on.

Whether it is wholesale designer sunglasses from Olympic Eyewear, or the cheapest pair of gas station sunglasses one can find, they all fog up from time to time. The combination of moisture and temperature change sees to that. Proper care can reduce fogging, but eliminating it completely is almost impossible.

Perhaps you are thinking of adding blue light glasses to your collection of designer sunglasses for men, women, and children. Olympic Eyewear has you covered. We offer a variety of stylish choices and a variety of price points. We have the blue light glasses your customers are looking for, all at wholesale prices.

With all of that said, here are some things you should know about blue light glasses before you begin selling them:

1. Their Purpose

Blue light glasses are a form of eyewear with lenses designed to filter out blue light. Blue light occurs in nature, but we are all exposed to extra levels of blue light by way of our screens and artificial lighting.

According to multiple sources, exposure to large volumes of blue light could increase the risk of certain eye diseases. Although we cannot say for sure that is the case, research is ongoing. Meanwhile, some experts believe that digital eye strain, also known as computer vision syndrome, is the result of excess blue light exposure. Some 50% of us experience this syndrome.

Blue light glasses are designed to filter out some of the blue light we are exposed to through our computer terminals and phones. In so doing, they are believed to lessen eye strain. They can also help protect against excess blue light in the natural environment.

How They Work

Blue light glasses are made with a special filter that reduces blue light levels to what is considered normal. They do not filter out all the blue light in a person's environment. Rather, excess blue light from artificial lights and screens is reduced to normal levels.

This is important because our eyes need blue light to be healthy. Our eyes were designed to see it, and going to the extreme of completely filtering all of it out could cause permanent changes to the eyes. So instead, blue light glasses are designed to just deal with the excess.

Blue Light and Circadian Rhythms

There is some evidence suggesting that exposure to blue light just before bedtime can interrupt circadian rhythms, thereby causing sleep disturbances. Again, science has not definitively proved it as yet, but that is the suspicion. If you are on your phone right up until you are ready to roll over and go to sleep, phone use may be preventing you from getting quality, restful sleep.

Wearing blue light glasses while using the phone at night could help. By filtering out excess blue light, a person's circadian rhythms are less likely to be disrupted in the time leading up to going to bed.

No Known Side Effects

There are no known side effects associated with blue light glasses, at least in the long term. There are some short-term side effects that are mainly harmless. For example, some people report that blue light glasses alter how they perceive colors while the glasses are being worn. Others find blue light glasses uncomfortable in the same way certain tints can make sunglasses uncomfortable.

As a retailer, your customers might be in the market for blue light glasses. Why not give them the option of buying them from you? Here at Olympic Eyewear, we sell blue light glasses along with our wholesale sunglasses for men, women, and children. We would be happy to be your supplier.

In recent years, the culture has become more aware of plastic waste. Here is the thing: we don't know of a whole lot of municipal recycling programs that accept old sunglasses. So what is a customer to do when it's time to send that old pair of shades off to retirement?

We have some suggestions. We also think that you, as a retailer, could connect with your customers by encouraging them to find other ways to deal with old sunglasses rather than throwing them in the trash can.

Recycling Old Sunglasses

Although municipal recycling programs do not necessarily take old sunglasses, recycling shades is possible. For example, did you know that the Lions Club partners with Walmart to collect and recycle eyewear and hearing aids? Check with your local Walmart Vision Center and see if they take sunglasses. If not, there are other options.

There are multiple organizations out there doing their part to recycle plastic. One of them is known as TerraCycle. As a retailer, your physical location could become a drop off point for all sunglasses, prescription eyewear, ski goggles, etc.

TerraCycle would send you a recycling box to place in a prominent location in your store. Customers would drop their old sunglasses into the box on their next visit. Once the box is full, you seal it up and ship it to TerraCycle. They manage the rest.

Repair Old Sunglasses

You might also encourage your customers to repair their old sunglasses. Maybe a pair is headed for the trash can because one of the lenses is scratched. There are a small number of companies that sell replacement lenses. You can find them online.

Your customers can also buy eyewear repair kits online and at most neighborhood pharmacies. A typical kit includes extra screws along with nose pieces. There is no guarantee that a broken pair of sunglasses can be repaired, but at least investigating the possibility is worth a few minutes of a consumer's time.

Repairing sunglasses not only keeps them out of the landfill, but it also offers the opportunity to keep a spare pair just in case a consumer's main pair is lost or damaged. And knowing how frequently our sunglasses reach an untimely fate, keeping an extra pair around isn't a bad idea.

Upcycle Old Sunglasses

Some very creative people have figured out ways to upcycle old sunglasses rather than discarding them. If you are not familiar with the upcycling idea, it is similar to recycling except with a bit of a twist: instead of sending old sunglasses to be melted down and turned into other plastic products, you keep them and turn them into something else yourself.

A site like Pinterest is a virtual treasure trove of up cycling ideas. We did a cursory search and discovered old sunglasses being upcycled to become:

• Small photo frames.
• Pieces of art.
• Christmas ornaments.
• Parts for custom jewelry.

The point to all of this is that old sunglasses do not have to be thrown away. There are ways to keep them out of landfills. As a retailer, why not encourage your customers to recycle, repurpose, or upcycle old designer sunglasses? We all win when we reduce the amount of plastic that goes out to the trash.