Better pricing is our main selling point, too. We take immense pride in the fact that we can offer designer sunglasses for men, women, and children with a bulk pricing model that keeps our products affordable. You can buy from us for less. That means you can sell to your customers for less. Do not be afraid to embrace that.

Same Quality, Lower Price

Some recent market research led us to a particular pair of Prada sunglasses that sell at retail for between $350 and $400. Such a high price doesn't bother us at all. If people want to spend that much and can afford to do so, more power to them. But those who don't have the budget or the desire to spend so much shouldn't have to just to get a quality pair of sunglasses. That is where you come in.

The designer sunglasses you purchase from Olympic Eyewear look every bit as good as their more expensive counterparts. As for quality, there is no discernible difference. Your purchase of bulk sunglasses represents the same quality at a much lower price. It represents the same thing to your customers.

Prices Continue to Climb

Now is a good time to broach this topic as we look forward to a new year. We don't know what the economy will bring in 2025. What we do know is that prices continue to climb across the entire retail landscape. Everything is more expensive than it was just a few years ago. From food to fuel and clothing to household goods, everything seems to have a higher price tag.

There are definitely customers out there who want stylish, high-quality sunglasses that don't cost hundreds of dollars. There are people who do not want their sunglasses to cost as much as a month's car payment. They are your customers. Go after them with as much drive and passion as you can.

It's Okay to Spend Less

The whole pricing issue is important because you were up against a formidable foe in terms of your marketing: public perception. There is a perception that less expensive sunglasses are lower quality products. It goes hand-in-hand with another perception that consumers have to buy the most expensive brands if they want to be part of the 'in crowd'.

Your goal is to reach your customers with the message that it's okay to spend less on sunglasses. Consumers on a budget don't need to spend hundreds of dollars when you offer high quality shades at a fraction of the cost. Purchasing a less expensive pair doesn't make your customers second class citizens. It does not make them out of touch or out of style. Buying less expensive sunglasses makes them smart.

Be Proud of Your Pricing

We keep our wholesale prices as low as possible to allow you to also be competitive with your pricing. Your designer sunglasses cost less than the high-end brands you compete with. Be proud of that. Be proud of the fact that you can give your customers the quality they want without breaking the bank.

Pricing will be an issue for consumers as long as inflation continues. Take advantage of that. Make better pricing the centerpiece of your marketing efforts.

Wholesale sunglasses have proven themselves to be a great business opportunity for us. We do very well as wholesalers because retailers want and need the products we sell. Likewise, retailers purchase from us so that they have products to sell to their customers.

We get it; this all sounds pretty basic. But if your business isn't doing well, it's easy to lose sight of why we do what we do in our industry. So let's turn the focus back to your customers. They are out there. What's more, a lot of them are going to buy new sunglasses in the coming year.

Things Happen, You Benefit

Globally, an estimated 4 billion pairs of sunglasses are purchased every year. That is a lot of shades. The question is, why so many? The answer is simple: things happen.

Take the case of a Florida couple that got engaged just before Christmas. The groom-to-be meticulously planned his proposal well in advance. He had arranged for the future bride's closest friends and family members to be on hand. He arranged for a string quartet to show up, ready to play some favorite songs.

When the big moment came, the bride-to-be began "ugly crying" as she put it. She pulled off her boyfriend's sunglasses and tossed them aside so she wouldn't see her own reflection. The sunglasses were saved, but they might not have been had the woman not done what she did. Why? Because her boyfriend had planned to take off his sunglasses and toss them into the water. He said he had planned on never seeing them again.

Had he fulfilled his plan, he would have been in the market for a new pair of sunglasses. This is the type of thing that can happen. People lose their sunglasses, drop and break them, inadvertently leave them behind at restaurants, and on and on. Anglers lose their sunglasses in the water while athletes scratch lenses and break frames.

Customers Waiting to Be Found

Perhaps you did not reach your sales objectives during the most recent holiday season. It is probably not due to the products themselves. There are customers out there, and they are waiting to be found. Your lackluster sales are probably due to not reaching them effectively.

This is not meant as a condemnation or accusation. The fact is that we have all been there. Every business, regardless of size or scope, struggles to reach customers from time to time. It is part of doing business. We occasionally have trouble reaching customers with the right messaging about bulk sunglasses for men and women. So when sales lag, we need to figure out what we are missing and then adapt accordingly.

Lots of Help Available

Rather than giving up and throwing in the towel, why not reach out for some help. There are plenty of resources that can help you figure out why you're not reaching your customers as effectively as you would like. And once you know that you can make the necessary changes.

People are always going to need sunglasses. We will continue selling bulk sunglasses to help retailers meet customer needs. We sincerely hope you will keep your business going, too. Your customers need you.

Our role as a sunglasses wholesaler is to understand the needs of our customers. We meet those needs by providing the products they ultimately sell to their customers. As a retailer, your role is similar. You should be seeking to understand your customers' needs so that you can meet those needs. And again, many of your customers own multiple pairs of sunglasses.

4 Reasons for Multiple Pairs

Trying to figure out exactly how many pairs of sunglasses the average consumer owns is a tough task. There isn't a whole lot of data to work with. However, All About Vision surveyed readers a few years ago in hopes of gaining some insight. Their readers offered four reasons for owning multiple pairs:

1. Sun Protection

The first reason for owning sunglasses is pretty obvious: protecting the eyes against the sun. This reason does not necessarily explain why people own multiple pairs. However, we can extrapolate.

Different activities may call for different types of sunglasses. A consumer might want one pair at the beach but a different pair out on the golf course. A driver might appreciate a pair of wraparounds to fight sun glare during the winter while opting for a more traditional pair for summer driving.

2. Performance Enhancement

The second reason plays into the first: enhanced performance. Let us go back to the beach vs. golf course example. A pair of standard glasses with black lenses works extremely well to block the sun on the beach. But those same sunglasses could make it difficult to see clearly on the golf course. A person might prefer a blue or amber lens for a better golf game.

Performance enhancement is the main driver behind sports sunglasses. A number of unique features can be built into sunglasses to help athletes see more clearly. Certain frame styles are also more comfortable and forgiving to rough activities.

3. Style and Fashion

You probably guessed that some people buy multiple pairs of sunglasses because they are all about style and fashion. They want a pair for every outfit they own. And because their closets are full, they need lots of sunglasses to work with. We think that's great. Here at Olympic Eyewear, our bulk sunglasses for men, women, and children are available in all the latest styles and colors.

4. Keeping a Backup Pair

The fourth reason cited by readers was the need to have a backup pair. Most of us can relate. Sunglasses can be lost or broken at the most inopportune times. By keeping a backup pair on hand, a consumer reduces the risks of their eyes being left unprotected.

What It Means to You

So, what does all of this mean to you as a retailer? It means you have at least four marketing messages you can start taking advantage of right away. Market the idea of always having appropriate protection regardless of outdoor activities. Reach your customers with messages about performance and style. Remind them to keep a backup pair on hand.

One of the keys to successful marketing is understanding your audience. Now that you know why people invest in multiple pairs of sunglasses, you can start marketing in those directions. We plan to continue doing the same in our quest to sell more bulk sunglasses at wholesale prices.

As you read, bear in mind that retailers and wholesalers of all sorts go through this every year. Excess stock is not exclusive to sunglasses. Wherever there is retail, there tends to be stock left over after the annual holiday shopping season.

Deeply Discount the Stock

You could attempt to sell the excess sunglasses as quickly as possible by deeply discounting it. Pair your discounted prices with aggressive sales that encourage customers to buy before all the best styles are gone. If you have a lot left over, consider a warehouse flash sale.

Run a special post-Christmas sale featuring rock bottom prices that get attention. Feature BOGOs and other sales tactics that have served you well over the years.

Product Bundling Is Worth Looking At

If deep discounts are not your thing, you might try product bundling. Perhaps you could offer a pair from your excess holiday stock alongside a pair from your spring stock, sold side by side at a special bundle price. You might even consider creating a family pack.

Imagine a pack of four pairs of sunglasses – one pair each for mom and dad and two pairs for the kids. Every family pack sale removes four pairs of sunglasses from your excess holiday stock. You can sweeten the deal by offering a special bundle price.

The bundling strategy seems to work well during the early spring, when families are starting to think about vacations. So if you're still struggling with that excess stock come late March, bundling is probably something to look at more seriously.

Product Liquidation

A third option is to liquidate the stock by selling it for pennies on the dollar. If you sell sunglasses exclusively, you may have enough stock remaining to interest a liquidation company. But if sunglasses are a side gig, you may have trouble garnering interest. A better bet might be to sell your sunglasses in bulk on a site like eBay.

Product liquidation may seem less attractive because you are not getting nearly enough money for the products. But if it is a choice between getting pennies on the dollar and getting nothing at all, a liquidation could be the better choice.

Supplement Future Sales Efforts

Yet another strategy is to use the excess stock to supplement future sales. You may choose to run a BOGO promotion in a couple of months. Throw some of your excess holiday stock into the mix and see what happens. Who knows? You might get a lot of bites. You can never tell what is going to happen when you run a special sale.

Store Them for Next Season

If all else fails, you could store the stock away until the next holiday season. Pull them out in late fall and get the jump on holiday sales with an early bird promotion. With any luck, this year's excess holiday stock will still have some appeal to next year's buyers. Strong sales would suggest you can invest in less stock next year, leaving you with less excess after the season.

Having excess stock is part of retail. It is part of wholesaling as well. We have our own excess stock of bulk sunglasses to deal with. But that's okay. It's better than not having enough inventory to meet the orders we get. And just like you, we will find a way to get it sold.

Do you understand the three terms and how they apply to the business of selling sunglasses? If not, you're in luck. We are going to explain what it all means in this post. As a leading wholesale distributor of designer sunglasses for men, women, and children, we are intimately familiar with revenue, profit, and margin.

1. The Money Our Customers Pay

This post will discuss the three teams as they relate to our business. Everything you read can apply to your businesses well. Whether it's wholesale sunglasses from Olympic Eyewear or the products you sell to retail customers, the three principles are consistent to both types of businesses. Let's start with revenue.

Revenue is the total amount of money our customers pay for wholesale sunglasses. Let's say you place an order totaling $1000. That entire amount is counted as revenue in our books. The key to understanding revenue is to realize that it is completely separate from expenses. It's also separate from profit.

Revenue is the starting point for determining whether or not a company is meeting its financial objectives. Without revenue, a business goes under. Both our company and yours require paying customers whose purchases equal revenue.

2. The Extra Money We Earn

Let's move on to profit. Have you ever heard of large corporations releasing their earnings reports? An earnings report details both revenue and profit. You already know that revenue is the amount that customers pay to purchase products. What is profit? It is the 'extra' money so to speak

Let's go back to that hypothetical $1000 order you placed for wholesale sunglasses. Maybe we spent a total of $750 to provide that shipment of bulk sunglasses. We spent $750 but charged you $1000. The extra $250 is our profit.

Note that these are arbitrary numbers. We've chosen nice, round numbers to make the math easy. Don't assume these numbers are standard.

3. The Value of the Profit

Finally, margin is a measurement of the value of the profit we make. It is measured as a percentage of total revenue that makes up profit. Let's go back to some simple numbers to explain this.

We sold you that order of bulk sunglasses for $1000. Our expenses totaled $750. What we spent makes up 75% of the total amount you paid. Our profit makes up 25% of the total. Therefore, our margin is 25%.

Margin is a more valuable measurement than many business owners know. Why? Because if the margin is too low, doing business isn't worthwhile. Let's say our margin on the $1000 order was just 1%. We still made a profit, but that profit would have been a mere $1. It would hardly be worth doing business for such a small amount.

As a business owner, margins should matter to you. But to understand margin, you have to have a good handle on revenue and profit. All three play a big role in your success as a retailer of designer sunglasses, just as they play an equally big role in our business as wholesalers. Selling sunglasses is a business. And we need revenue, profit, and a healthy margin to make it worth our while. So do you.

A business plan is a tool that helps business owners organize their thoughts, strategies, and resources. Truthfully, a business plan isn't necessary to buy bulk designer sunglasses from a wholesaler and then turn around and sell them at retail. A business plan isn't required to start any kind of business. So why bother creating one?

It's a Good Idea

Successful entrepreneurs always come up with a business plan before launching a new enterprise. Why? Because doing so is a good idea. And implementing good ideas increases an entrepreneur's chances of success.

A business plan is a document that outlines a company's goals, strategies for reaching those goals, financial projections, and anything else an entrepreneur fields needs to be laid out. It is essentially a written plan of success. Let's apply this to selling sunglasses.

As an entrepreneur, you want to turn wholesale sunglasses into profit. That's your goal. How do you plan to reach that goal? In other words:

• From whom will you purchase your wholesale sunglasses?
• What avenues will tap use to sell them?
• What is the target audience to whom you intend to sell?
• How will you reach that target audience?

You also have to think about how you are going to finance your new business to cover everything from inventory to standard business expenses. Perhaps you plan to bootstrap the operation. Or maybe you have plans to ask friends and family members to make private investments.

Think Things Through in Advance

Creating a business plan is a way to force yourself to think things through in advance of taking any actions that could prove detrimental. Really, it's no different than planning any other major life event. You could jump into the eyewear business without a plan and just fly by the seat of your pants. But how successful do you think you would be?

Would you attempt to build a house without a plan? How about taking that once-in-a-lifetime dream vacation? Planning is a natural part of life. Unfortunately, those who fail to plan tend to fail more often than not in the endeavors they pursue.

If You're Already in Business

Business plans are most often associated with startups and entrepreneurs. Maybe you are already in business but without a plan in place. You just jumped in and let the sunglasses business take you where it wanted to. Here's the good news: it's never too late to come up with a business plan.

You can assess where you are right now and then create a business plan to get yourself where you want to go. You can take a business that might be struggling to get off the ground and push it forward to build something you can be proud of. As long as you are still operating your business, you can still plan.

How We Can Help You Sell Designer Sunglasses

Here at Olympic Eyewear, our business is wholesale sunglasses. We cannot help you write a business plan. We can't help you implement it. But we can help you succeed by being your primary source for bulk sunglasses for men, women, and children.

We carry dozens of designer brands with all the colors and styles your customers want. As you write your business plan, we hope you'll include us as your main source of wholesale sunglasses.

Retail returns and exchanges are always dicey because companies have to walk the fine line between keeping customers happy and maintaining a healthy bottom line. When it comes to designer sunglasses, retailers have the additional challenge of handling products that customers may have already worn – like any other piece of clothing, by the way.

We can't tell you how to handle returns and exchanges as an eyewear seller. But we can recommend some things to think about as you develop new, or modify existing, return and exchange policies.

Time Limits

One of the first things to consider is a time limit. A general rule in retail is 30 days. A consumer would have 30 days from the date of purchase to return a pair of sunglasses he or she was unhappy with.

We know of eyewear sellers with time limits of 60-90 days. There are also some companies that have a shorter time limit for in-store purchases but a longer limit for their online counterparts. Regardless, it's important to have a hard-and-fast time limit in place. Dealing with returns and exchanges six months down the road just isn't reasonable.

Item Condition

Considering a policy for item condition is also a smart move. With the exception of defective products that end up breaking, it's typical for eyewear retailers to require that returned items be in their original condition and in original packaging.

An item condition policy protects a retailer against both fraud and abuse. In the event a customer wants to return a damaged product, the return might be covered under a manufacturer's warranty instead.

How Customers Will Be Compensated

How will you compensate customers for returned sunglasses? You might prefer a policy that says only exchanges are allowed. Customers can exchange an unwanted pair of sunglasses for another pair of similar value. You might prefer to offer a cash refund. In the event of a defective product, your policy might be to replace it with an exact duplicate.

Product Shipping

Offering returns and exchanges in a brick-and-mortar location is pretty straightforward. Customers bring the product directly to the store and that's that. But if you're dealing with online sales, shipping has to be accounted for.

Who pays for shipping? If you're going to pay for it as the retailer, will you insist that your customers use a specific shipper? Be sure to consider shipping carefully as it adds yet another layer of complexity to returns and exchanges.

The Process

Let's close this post by briefly discussing the process by which returns and exchanges are accomplished. In most cases, customers are required to initiate the process by contacting the retailer and voicing their dissatisfaction. But where things go from there is up for grabs.

Both retailers and wholesalers have the option of instituting a returned merchandise authorization (RMA) system whereby a company representative determines whether or not a product can be returned. If so, the representative issues an RMA number the customer is required to utilize for the transaction.

There is no single process a company has to follow to handle exchanges and returns. As a wholesale provider of bulk sunglasses, we have a process that may differ significantly from that of our competitors. Your process might be different still. The main point is that you establish return and exchange policies that lay things out clearly.

The story involves a fisherman who spotted an alligator lurking on the bottom of a local canal. The gator could not be seen with the naked eye. But throwing on a pair of polarized sunglasses made it immediately visible. That fisherman wanted to demonstrate the effect, so he took off his sunglasses and put them in front of his phone to take a video. You can clearly see the gator in his footage.

Surprisingly, the video got over 2 million views in the first few days he posted it on social media. A well-known eyewear company even contacted the man to offer him a sponsorship deal. It turns out that a lot of people who saw his video knew nothing about polarized sunglasses or why they helped him spot the alligator.

Polarization Prevents Glare

Wholesale sunglasses are our business here at Olympic Eyewear. As such, we are intimately familiar with polarized sunglasses. If you are a retailer, we're guessing you probably have a handle on them too. But maybe your customers don't. So use the story as an educational tool.

Explain to your customers that polarization prevents glare. Embedded in a pair of polarized lenses is a thin film designed to filter out light moving in multiple directions, thereby only allowing light from one direction to pass through. Filtering out all the other light is what prevents glare.

When a fisherman looks at the water with the naked eye, he struggles to see what's under the surface because sunlight produces glare as it reflects off the water. The glare prevents the fisherman from seeing anything but the water itself.

Polarized sunglasses solve the problem. By breaking through the glare, the sunglasses allow that fisherman to see under the surface of the water. It's not magic, by the way. It's science.

Lots of Reasons to Prevent Glare

We sell all sorts of polarized sunglasses at wholesale prices. They are ideal for anglers. But anglers aren't the only ones who love them. It turns out there are lots of reasons to prevent glare, and every reason has a buyer behind it.

We sell sports sunglasses that are ideal for baseball players, tennis players, cyclists, and anyone else who enjoys outdoor sports. Preventing glare helps a baseball player keep his eye on the ball. It helps a cyclist keep his bike on the road. We could go on, but you get the point.

We also sell polarized wayfarers and aviators; wholesale sunglasses that are ideal when driving on sunny days. Preventing glare keeps drivers safer. It also leads to less eye strain on long drives.

Polarization Is Good for Consumers

Getting back to the Florida fisherman and his hack for spotting alligators in the water, it's clear that polarization is good for consumers. Polarized sunglasses make it easier to see things that otherwise might be difficult to see. Again, use this knowledge as a way to educate your customers.

If you live where alligators are a problem, polarized sunglasses could be a safety feature. Remind your customers to wear their polarized sunglasses when they're walking near any body of water. And if there are no gators where your customers live, there are still plenty of other reasons to invest in a good pair of polarized sunglasses. Let them know what those reasons are.

Some of what we are seeing is expected. But there are a few trends you might consider surprising. So let us go through them. By the time you are done reading, you might be ready to place your next order for men's and women's wholesale sunglasses.

1. Anything Black

Black has always been a mainstay color for sunglasses. But in recent years, consumers have branched out into a variety of brighter colors. If Paris Fashion Week (PFW) for Fall/Winter 2024/2025 was any indication, all-black could be making an impressive comeback this winter.

Several models were spotted wearing all-black sunglasses (black frames and black lenses) during the week's shows. It appeared as though the elegant look was in thanks to a preference for subtle accents rather than their boulder counterparts.

You won't have any trouble finding all-black sunglasses here at Olympic Eyewear. Our inventory of wholesale sunglasses includes a lengthy list of all-black models in a variety of styles.

2. Butterfly Frames

Butterfly sunglasses offer a look similar to cat eyes without being as obtrusive. People seem to appreciate the butterfly shape for its angularity and geometry. The butterfly form is elegant, understated, and can be pulled off in a number of different colors.

One of our new arrivals for October 2024 is the Giselle Butterfly for women (GSL22528). It comes in a variety of frame and lens colors. They are available in bulk, at wholesale prices of course.

3. Square Frames

We have seen a lot of interest in square sunglasses heading into the winter. Flat top squared frames are looking promising, as are rimless squares. Square sunglasses offer a flatter, more concentric look that seems perfectly suited to bulkier winter outerwear.

Shield Sunglasses

What we now call shield sunglasses used to be known as wraparounds. They are always hot during the winter because they are ideal for winter sports. The shield design boasts larger lenses that offer protection on the side of the face as well as the front. They provide maximum shielding against the sun.

If a good portion of your customer base consists of people who ski and snowboard, it would be a wise idea to have a good selection of shield sunglasses in your winter inventory. You might want to order now to make sure you have enough stock to handle Christmas shopping.

Thick Temples

One last thing to consider is that your customers might prefer sunglasses with thick temples. Regardless of frame shape and style, thick temples add definition. They create extra bulk that can make some models feel better on the face. We have seen quite a few references to thick temples in recent months. Keep them on your radar.

Be Sure to Order in Advance

As you pay attention to the trends for winter 2024-2025, keep in mind that the industry is already looking forward to spring trends for next year. It is a wise idea to be sure to order in advance of each pending season so that you have enough inventory to support your customers.

As always, Olympic Eyewear is committed to being your source for wholesale sunglasses for men, women, and children. We have the styles and colors, along with competitive wholesale pricing, to keep your inventory fully stocked.

Blogging is as much an art form as an SEO practice. It requires choosing topics that interest people. It is about grabbing their attention, engaging with them, and convincing them – with your content – to come back and read the next post you publish. That is why stale blogs don't work. If yours has gone stale, it is time to spice it up.

Here are a few tips and tricks for doing so:

1. Blog About Trends

Whether it's wholesale sunglasses or designer sunglasses sold at retail, you can only talk about UV protection so many times before readers get tired of it. You can only write so many posts about aviators and wayfarers. But you can continually write new posts about trends in sunglasses.

One of the big benefits of being in our business is that it is subject to at least four different seasons annually. You might be open to more than four depending on who you follow. Here is the point: every season has its trends. So just by following the trends and blogging about them, you can come up with fresh content on a regular basis.

2. Reference Pop Culture

Another good way to spice up a blog about sunglasses is to reference pop culture. For example, you can write a post detailing different styles of sunglasses found in Tom Cruise movies. Spoiler alert: there is more than one.

Some years back, a number of retailers posted about some of the goofy frames athletes were wearing at the Olympics. Olympic-themed sunglasses come out of the woodwork every couple of years. They provide plenty of material for interesting and engaging blog posts.

3. Answer a Question

Google recommends creating relevant content by answering a question your customers might have. That is exactly what we are doing with this post. As a wholesaler of designer sunglasses, our customers are primarily retailers like you. And retailers want to know how they can make their blogs more interesting.

Coming up with questions to answer is as simple as listening to your customers. What do they want to know? What are the questions you hear from them most often? A single post dedicated to each question invites customers to keep coming back to your site time and again.

4. Introduced New Products

New products give you a built-in excuse to write a brand-new post. Whenever you have new products on offer, don't simply put them on the display rack with no fanfare. Write about them. Better yet, write about them and post some photographs alongside the text.

Blogging about new designer sunglasses gives your readers a reason to be interested. It motivates them to be curious. Best of all, it tells those customers who might be looking for something new that you have products worth looking at.

A stale blog is one that continually recycles the same topics over and over again. Revisiting topics every now and again isn't necessarily bad, but you need fresh content to engage and motivate. You need to spice up a stale blog so that customers have a reason to come back and read.

Do not be afraid to add a little spice to your sunglasses blog. Give your customers something to think about. Give them something that grabs their attention.